Fair trade coffee (+giveaway)

How’s everyone doing? Did you have a fun Halloween? I actually did not partake in the festivities (except for a work party) and instead got down to business. I’m going to the Foodbuzz festival this weekend so a lot of things needed to be done… like new business cards ordered, Facebook pages created (check out my pages for both Healthy and Sane and Russian Bites – they’ll include more pictures and stuff that never makes it to the blog or twitter). I felt productive and happy. No candy cravings at all! :)

October was oneΒ  busy month and somehow I missed the opportunity to tell you that October was a fair trade coffee month. Good thing we’re not too far from October. Why not make November a fair trade month too? πŸ˜‰

You probably have seen packaged coffee and some chocolates with the fair-trade labels but do you know what fair-trade means? A survey of 250 people in Boston was completed and while Boston is one of the biggest coffee drinking cities in the country, it appears that majority of them (67%) do not fully understand what fair-trade stands for and 30% admitted to having no idea at all. So no worries, if you didn’t know, it’s ok – we’ll change that today. It’s really simple! πŸ˜€

I wrote a post last July (yes, that’s 2009) about the difference between organic and conventional coffee as well as fair trade coffee (check it out here, I think it’s a good read… and it’s short, no worries ;)). Since we’re talking fair-trade here – basically it’s exactly what it sounds like. Fair Trade certification focuses on labor and trade standards to provide small-farmer co-operatives a guaranteed price above the conventional market. In a nutshell, fair trade practices insure that the farmers and producers (basically everyone up the chain) receive fair wages. I think it’s important to remember that our daily habits (and certain, if not all, purchases) have the power to improve the lives of (coffee) farmers and their families all over the world. Coffee growing countries are often poor so providing them with “fair wages” will not cost you an arm and a leg – there really is a small premium that I believe is worth paying. What coffee do you drink? Is it fair trade and/or organic? You can see my favorite coffee here (yes, this is still my coffee of choice 16 months later).


And now that we’re all craving coffee, it’s time for an awesome giveaway! Green Mountain Coffee would like to send one lucky Healthy and Sane reader a free Keurig coffee machine.

Here are the rules; 7 ways to enter.

1) Leave a comment on this post – tell me what kind of coffee you drink and whether fair-trade (and/or organic) is important to you. :)

2) Tell me something you learned about organic and/or fair trade coffee. My previous post could be a good resource but of course I’d love to learn something new as well. πŸ˜‰

3) Follow me on Twitter (please tell me in the comments what your twitter name is so I can confirm). For an additional entry, you can also tweet about this giveaway (my twitter name must be included to qualify – that’s @elinacooks fyi)

4) Like Healthy and Sane on Facebook.

5) Add Healthy and Sane to your blogroll.

6) Link to this post on your blog, if you have one. If you don’t, let someone else know about this giveaway and tell me so in the comments section after they’ve entered the giveaway.

Please leave a separate comment for each entry. The giveaway is open to US residents only (sorry). I will randomly choose a winner using random.org and announce the winner next Monday, November 8. Good luck! :D

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